My first logo
I have been making a few minor tweaks to the site this weekend and I stumbled upon my first ShootTokyo logo. It is interesting to look back on this and see how much I have simplified my logo. When you first start a blog you have no brand or identity to associate yourself with. You need to think and consider how do you want to define yourself. How do you want to be perceived? What do you want your site to look and feel like. Initially I wanted to convey Japan, Tokyo, Photography, old and new. I played with a million different site names in my head. Some of them were pretty silly as I reflect back on it. Thankfully they were all taken and I was lucky enough to find ShootTokyo available which I love.
As I reiterated my site it got progressively cleaner. I quickly dropped the painting of Tokyo and the word photography I never really used. I kept using the 'sumi camera' for a while (and still use it on my ShootTokyo T-Shirts) but ultimately I simply went with 'ShootTokyo' as my logo.
I have also played with a lot of different site designs over the years. ShootTokyo on black, with a side bar, a scrolling blog but I think what I found here really works for the content I provide.
I painstaking consider each decision on ShootTokyo as I want the best balance of; easy to navigate, easy to find what you are looking for, easy to share with your friends and family and make it a place you want to come back to visit. I think I have done a good job of achieving that balance through a lot of trail and error. I wanted to be able to achieve all of this while maintaining a clean design. It isn't an easy order.
It is interesting for me to reflect back on the progress I have made as a photographer and the evolution of ShootTokyo through more than 600 posts. I thought I would share this logo as it brought back some memories for me and maybe for some of you...
Thanks for stopping by today.
